The image on the left shows the market for the 13.05 at Aintree two hours before the off. As has been predicted by so many, including myself, Betdaq is now becoming a serious alternative to Betfair. A monopoly is never healthy. Now it’s ended. And who would have thought Betfair would have taken the steps to guarantee their monopoly ends?

The Betfair Premium Charge has caused a lot of hysterical comment in the Betfair forum but I published a copy of a defence here from a Betfair employee four weeks ago and I’m philosophical about it. If what Betfair says is true – it needs to do it to keep attracting the losers some feed off – then so be it and the exchange model has failed. If it’s just spin then Betdaq won’t introduce similar when they become, as I do not doubt they will, a second exchange equal to Betfair.

In the meantime if it’s true and Betfair don’t back down then we’ll all benefit from the competition from Betdaq and we’ll be getting a discounted exchange there until Betdaq introduce it as well. Things will pan out. There are too many people in the Betfair forum writing too much but really have nothing to say that’s new now. It’s Betfair’s business. They can do what they want. Whether it’s right or not only time will tell.

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It’s a No Brainer!